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Lagos
NutriSnax set out to position its Granola Energy Bar as the go-to snack for young, active Nigerians seeking a balance of energy, convenience, and nutrition.
With over 3,000 Corps members in a high-energy, socially driven environment, the NYSC Orientation Camp in Abuja presented a unique opportunity to drive large-scale product trial and embed the brand within daily routines.
Objective
To drive product awareness, encourage first-time trial, and convert engagement into immediate sales among a highly active youth audience.
We designed a high-impact, on-the-ground activation that combined product sampling, in-person engagement, and direct sales in a culturally relevant environment.
1. Targeted Sampling: Strategic product distribution to maximize reach and trial among Corps members.
2.
3. On-the-Spot Conversion: A seamless path from sampling to purchase enabled immediate sales within the camp.
4. Extended Reach: Activation extended into surrounding communities, engaging nearby retail outlets and consumers to amplify visibility beyond the camp.
We achieved:
1. 3,000+ consumers reached within the camp environment.
2. 1,152 product samples distributed, driving widespread trial.
3. 168 cases sold through direct, on-ground conversion.
4. 1,000+ high-value engagements through sports and interactive activities
The activation successfully bridged awareness and purchase, demonstrating strong conversion within a live experiential setting.
NutriSnax strengthened its positioning as a reliable energy companion for active lifestyles, embedding the brand directly into the daily experiences of its target audience.
